These Designers are Giving Saudi Women Identity Ownership By Reinventing the Abaya
Sarah Basaad of Saudi abaya brand Moja Majka reflects that when thinking about the abaya when designing, she always tries to transform any preconceived notions of suppression into ones of emancipation and autonomy. “It’s a personal interpretation of our culture and heritage,” she shares. Over decades, she explains, abayas “transformed into a way of expression that bring color, flow, and freedom to women who wear them.”
https://en.vogue.me/fashion/saudi-designers-reinventing-the-abaya/